After agriculture, handicrafts are the second largest occupation in India. India is one of the few countries in the world with a handicraft tradition dating back more than 5,000 years. From the ruins of Mohenjadaro to the Ashoka regime pagoda to the folk embroidery of Punjab, each art form is recognized for its strong ethnicity. Rajasthan is known for its pottery and marble handicrafts, while UP, Tamil Nadu and Delhi are globally recognized states for their handmade jewellery and woodwork.
These are the art of worship for centuries, and their secrets have not been revealed to the outside world. These skills will be passed down from generation to generation, and this is how each region acquires a unique art form. However, the emergence of the machine age has seriously affected the livelihood of Indian artisans.
The crafts produced by these craftsmen have worked hard for days or even months, but the supply of a large number of ready-made products is making people flock to the latter. Ordinary people have a very low understanding of this unique craftsmanship, so craftsmen and skilled experts are not selling enough to live a decent life. Numerous of them even gave up the deal to find a greener pasture. Indifference has even led to the disappearance of some of these precious art, and some such as the Indian kantha, embroidery crafts are almost endangered.
For any prosperous career, it needs to evolve over time, which is where it is difficult to catch up with modernity in this field of work. If this trend continues, Indian crafts may be lost in the next few decades. Therefore, governments and marketing companies play a huge role in maintaining these arts. The visual and aesthetic appeal of these handicrafts and handicrafts needs to attract more viewers, which can only be achieved by building more awareness among people.
Technology can also play a huge role in promoting these handicrafts. Today, the world is connected via the Internet, a tool that can be used to connect with a global audience. If you dig in the right way, this could completely change the status quo of Indian handicrafts and help designers, craftsmen and small businesses sell their products online, connecting to a large customer base. However, there is a need to create a business model that benefits both craftsmen and customers who purchase these items.
Orignal From: Indian handicrafts - a dying art that requires an emergency revival
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