Unless you live in a vacuum, your business will have a competitor. There may be only a few, there may be many, but you have a chance to beat them. It's a dog eating dog world, you have to work hard to survive, stay ahead of the game, keep your nose and all the other business-related clichés you can think of. In short, bounce your competitors from the wall is part of your business DNA.
The equation is simple: from
Beat the competition = get more customers = get more success.
The problem is that, especially in the business world, nothing is as simple as that.
The game actually encourages you to look away from the ball and spending too much time defeating your opponent will only waste valuable time. Acme Solutions on the other side of the town may offer your customers a similar product, but that's not a problem. It is not even a problem.
The problem is that you forgot to ask what your market really wants.
What is a game?
Who competes for your customers? If you run a restaurant, you might think that this is a McDonald's Chinese on the road or in a local mall. Yes, they are in the same industry as you, and they offer a commitment to cooked food and good times, just like your simple restaurant.
But they are not the only competitors. Your business is threatened everywhere.
The bar next door and the grocery store next to it are just two.
wait? A grocery store? The Blue Apron gourmet meal is a direct competitor to your restaurant. Customers who have visited your restaurant before will find a good recipe in the store and decide to stay and eat. That, my friend, is a competitor. This pre-cooked ready-to-eat package is vying for your market share.
Other games may include supermarkets and corner stores. It can even include local cinemas - hey, hey, you want to eat or watch a movie tonight. Anything that transfers customers out of your restaurant is a competitor. Hell, even a sick child, is a competitor when your customers are about to go out on a date.
Competition is common and often evil. It is not always your idea. For your market, even if it is a completely different type of solution, any product or service can solve the same problem.
Competition is good
Yes. In general, the competition is good. It creates choices that can help you improve specific parts of the pie and bring innovation. Without competitors, you have to come up with your own solution instead of stealing them. These illusory people and companies actually prove your existence - you are not the only person in the world who thinks this product is useful. The competition is very good. The game is great!
Your competitors can provide you with a successful roadmap for success. how about it?
Check your top five successful competitors. Conduct a Google search for each of their names and view links to all of their channel sales and visibility partners they have used over the years to build awareness and increase revenue. Many of the same channels are also likely to provide good opportunities for your business. Check how and where they sell themselves.
For example, it's one thing to know that they are entering the market through social networks like Twitter, Pinterest, Facebook and Instagram. On the other hand, study what they do on these platforms to successfully interact with their audience. If your competitors have a newsletter, choose to join and learn how they contact customers. Research how email marketing can deepen their relationship and credibility in the target market.
Keeping the lead from the nose is not enough
Many companies are caught in the trap of trying to maintain a competitive advantage. Shops across the road offer a three-to-two discount, so you can start buying one get one free. They offer a supplemental cup and their coffee powder, and you decide you have to give up each packaged cafe. The law firm next door decided to offer free consultation, and you think it is the right time to start legal surgery at the local park.
You spend a lot of time keeping up with your competitors and not thinking about the actual needs of your customers. You lost focus. This is very bad.
Forget Sticky Plaster Solutions
Let us solve this problem right away: your competition doesn't matter.
If you spend most of your time trying to keep a small increase before the closest competitor, then you will a] fight for your business life every minute of the day, b] you won't succeed, and c] you One may end up in an early grave.
Your market is very important. Your market is the only thing that matters. You need to get rid of this misunderstanding of defeating your competitors and make you stronger. It is not. Beating the game is similar to pasting the band assistant on the wound.
Dig deep into the entire solution
If you provide market demand, your product or service will be sold. You have provided a way to solve the problem. This is why people buy things. This is why they want your product. Is it good enough? Would it be better? The answer lies in figuring out the cost of the problem - whether it's financial, emotional or physical - and then ignoring the solution. To do this, you need to understand the ideas of potential customers. You need to go beyond the bland investigations that many market research institutions choose without thinking.
Let us say that your competitors have a persistent solution to the recurring problems that your market has had to suffer in the past few years. How do you see your market want a more sustainable solution - a truly effective solution? What do you think is different about their business?
It takes time and effort to compete and drill down into market issues. That's why many companies just insist on the process of defeating Geoff or Mabel on time. This is easier. this is all. This may not lead to success, but at least you are all fighting with the same weapon. In fact, no one took the gun to the local knife fight.
This is the difference between a true entrepreneur and a worship business leader. They strive to divest all aspects of a particular problem, constantly asking naive why, and continuing until they have a viable solution. Your market represents a ready-made expert who knows everything about the problem, they know how it affects them, they know what the solution should look like, even if they don't have a reliable product.
Your job as an entrepreneur is to legally pull it out and come up with innovative solutions to beat your competitors. If you have come up with the perfect solution for a market problem that requires a competitive edge, then let's face it? You will have what your market wants and wants.
Orignal From: Take the gun to the knife battle: the right competitive solution and how to win more business
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